Roofers installing shingles on a modern building at sunset
IRE Exhibitor ROI Calculator

Calculate Your Return On Investment.

Model your booth's revenue in seconds. Enter a handful of assumptions, and the International Roofing Expo ROI Calculator projects your leads, orders, and sales opportunity.

Run My Numbers →Set SMART Goals
56
Countries represented
15,000+
Industry professionals
84%
Attendees With A Purchasing Role
IRE Exhibitor ROI Calculator

Enter Your Assumptions.
Watch The Revenue Add Up.

All inputs update the projections instantly. Start with the defaults, then tune to your team's reality.

A

Your Inputs

Fixed for the show

5

Rule of thumb: 1 staffer per 50 sq ft of booth

3

3 = conservative · 4 = moderate · 5–6 = aggressive

25%

Industry benchmark: 20–30%

20%

% of leads that convert within 6 months

$

Your typical contract or order size

B

Your Projection

Total interaction capacity240
Number of leads captured60
Projected sales orders12
Estimated sales opportunity
$120,000

Based on 60 leads × 20% close × $10,000.

This estimate models potential sales opportunity at IRE and does not guarantee revenue.

Reserve Your Booth →
Define before you arrive

Your SMART Goals.

Great booths don't happen by accident. Set a SMART goal for every reason you're exhibiting — specific, measurable, owned.

4 goal frameworks
01Marketing Manager

Generate qualified leads

"By close of day 3 we will capture 40 qualified leads."

Measured by# leads with qualifying questions answered
02Sales Director

Strengthen existing accounts

"We will hold scheduled meetings with our top 15 accounts."

Measured by# scheduled meetings completed
03Product Manager

Launch new product

"200+ qualified professionals will see the product demo."

Measured by# demos + press coverage
04Commercial Director

Find distribution partners

"Identify 3 new regional distributor prospects."

Measured by# distributor conversations + follow-ups